Jovana Drašković

Publisher: Bojović & Partners

B&P’s marketing manager Jovana Drašković for CEE Legal Matters Magazine

B&P’s marketing manager Jovana Drašković for CEE Legal Matters Magazine

Jovana Drašković gives a brief overview of how could law firm rankings become more useful and effective.

Answering on editors question "What one change would you most like to see made to the law firm rankings to make them more useful/effective?", she pointed out the following:

“I would like the addition of a new ranking factor, since it seems in many cases that client feedback and the scope of work do not provide the whole picture. I would add “general satisfaction of employees in the law firm” as an additional category for the ranking. I believe that employee satisfaction significantly shapes the organizational culture, which in turn represents a system of shared assumptions, values, and beliefs that governs how people behave in organizations, ultimately contributing to their effectiveness. A high level of employee satisfaction arguably contributes to providing better service to clients, since fewer employees leave, [meaning] fewer new employees need to be hired and (re)trained, making the team more cohesive, and clients tend to invest more trust in such law firms” said Jovana.

A full version of the article is available at the following link.